Beauty Launches

New Luxury Skincare Brand Kenatae Debuts Facial Oil-Serum

New Radiant Shield is inspired by natural Ethiopian beauty rituals to shield against oxidative stress and restore hydration.

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By: Rachel Klemovitch

Assistant Editor

New luxury skincare brand, Kenatae, launched in inspiration of Ethiopian beauty rituals.

Its debut product, Radiant Skin, is a first-of-its-kind antioxidant facial oil-serum.

This oil-serum is designed for all skin types and shields against oxidative stress, restores lasting hydration, and reveals smoother, firmer, more radiant skin.

Also, the lightweight oil-serum texture delivers serum-level antioxidant performance without heaviness.

Powerful Ingredients

  • Powered by CGA (chlorogenic acid): A potent antioxidant widely studied for helping defend skin against oxidative and environmental stress
  • Advanced supercritical CO₂ extraction: Preserves and stabilizes CGA in an oil-compatible format—unlike conventional green coffee oils
  • CAFÉ-M5 antioxidant complex: Kenatae’s proprietary blend of CGA-rich green coffee, honey, vitamin E, ferulic acid, and natural caffeine

Kenatae draws from Ethiopia, where beauty is a daily practice passed from mother to daughter. This is reflected in the brand’s name, Kenatae, from the Amharic phrase “ke ena te,” meaning “from my mother.”

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